Years ago, Carol Belmonte launched Belmonte Raw with nothing more than a bicycle and a mission: to deliver fresh, vibrant salads to hungry office workers. At the time, there were few – if any – places offering organic, delicious raw meals. Carol saw the gap and filled it – and her vision clearly resonated. Many of her original customers are still loyal, regularly stopping by for their favourite salads, juices, nut milks, and smoothies as the brand continues to thrive.

With that growth came the need for a new brand identity—one that better reflected the evolving direction of Belmonte Raw. A more premium look and feel was developed to stand apart from all the playful juice branding in the marketplace.